Session 6

Drivers of Mobile Computing & M-commerce

·         Widespread availability of mobile devices จะมีประชากรโลกใช้มือถือ 50% ในปี 2008 ในไทย จำนวนเบอร์มือถือมีทั้งหมดกว่า 60 ล้านเลขหมาย

·          No need for PC >> juz smart phone is enough

·          Handset culture >> widespread use of cellphones

·          Declining prices, increased functionalities

·          Improvement of bandwidth >> 3G, 3.5G

·          Centrino chip >> connects to wireless LAN, low usage of electricity, high level security

·          Availability of internet access in automobile

·          Networks >> 3G, 4G, Wi-fi

·          The service economy

·          Vendor’s push >> mobile network company tries to sell content (ex. Ringtone) besides main service

·          Mobile workforce

M-commerce

·          Mobile shopping

·          Mobile banking

·          Info-based service

·          Location-based service

·          Mobile auction

·          Mobile access to corp. Intranet

·          Mobile travel info

·          Mobile marketing &advertising

Mobile computing infrastructure

·          WAP (Wireless App Protocol) >> standard to extend internet service

·          Markup languages: WML, HTML >> internet language

·          Mobile development: .NET, JAVA

·          Mobile emulators >> make software usable for mobile

·          Microbrowsers: Android, Safari, IE, Firefox

·          HTML5

3G

WiMax >> a huge network of wireless

RFID

Operating system ex. Android OS, iPhone OS, Blackberry OS

M-commerce biz model

·          Usage fee model (subscription/usage-based)

·          Shopping biz model

·          Marketing biz model